Famous Hollywood actor Tad Hamilton (Josh Duhamel) is trying to promote his new movie. His manager (Sean Hayes) and his agent (Nathan Lane) both convince him to participate in a dating contest in order to improve his bad-boy image. The contest is won by Rosalee Futch (Kate Bosworth), an attractive young checkout girl who works at a Piggly Wiggly in West Virginia. When Tad ends up falling in love with her, he's willing to give up big-city life and move to small-town America. Meanwhile, her best friend and co-worker Pete (Topher Grace) is finally motivated to reveal his secret crush on her. Rosalee finds herself in the middle of a love triangle between her closest friend and a dream date.
